Before partnering with Doneverse, Rebecca was running her digital marketing agency entirely by herself, handling every client task from video editing and caption writing to website checks and email campaigns, all in a single day. She had tried hiring locally, but managing in-person contractors was expensive and short-lived, and she recognised she had been outsourcing the wrong things. What she actually needed help with was the digital execution work she described as low-hanging fruit but never had the bandwidth to hand off. She had reached a hard income ceiling. There are only so many hours in a day, and with no systems and no support, that ceiling was not going to move on its own. She described the breaking point as the day she found herself opening LinkedIn job postings and thinking about writing a resume.
Everything shifted when her Doer, Marielle, took on video content creation and editing from the start.
Working from a clear brief that included example videos, brand guidelines, and tutorials on the specific editing software Rebecca used, Marielle got up to speed quickly. Within the first month, Rebecca had approximately 15 hours a week freed up that she could put directly into growing the business rather than running it. She went from saying no to everything to being able to take on an extra client and take an evening with her family. Revenue grew by a minimum of 25% after the first month of onboarding, and Marielle had covered the cost of her own role within that same period.
Behind the scenes, what made the arrangement work was Marielle’s initiative. Rebecca describes her checking in on clients independently, flagging when a video had hit 250,000 views, and catching errors in copy that Rebecca, who has ADHD, would miss in her own proofing. Rebecca now uses her Doer to review website copy and client-facing content precisely because Marielle brings a fresh perspective that Rebecca cannot replicate on material she wrote herself. Doneverse’s coaching access remained available for when Rebecca wanted one-on-one support rather than group calls, which suits how she works.
Rebecca’s monthly revenue grew by at least 25% after her first month with Doneverse, with her Doer covering the cost of her own role within that same period. The capacity freed up allowed Rebecca to take on clients she would previously have turned away and, by her own account, to plan and get married this year, something she says she would not have done the year before because she was too busy. The shift she describes most plainly is the difference between having built herself a job and having built a business: one with SOPs and systems in place so that if either she or her Doer needed to step back, someone else could step in.
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See how their businesses (and lives) changed when a Doer took over the work.
