Before partnering with Doneverse, Layne was running her marketing agency almost entirely alone, just three months into being a full-time entrepreneur, with a couple of contractors but no real team beneath her. She was spending her time learning platforms, building landing pages, setting up technical systems, and implementing social media for clients who did not even need it as a primary traffic source. She had tried hiring specialised virtual assistants in a previous business, an experience she describes as a dumpster fire that cost her a client. She knew the model of hiring untrained VAs and carrying all the training herself was not going to work. The turning point came when she internalised a concept she has since repeated to dozens of other founders: if your time is worth $250 to $500 an hour and you are doing tasks that do not earn that, those tasks need to go to someone else.
Everything shifted once she identified where her Doer would have the most impact.
Social media was not the right fit given Layne’s own high standards as an agency owner, so she repositioned her Doer into technical execution work, the implementation, uploading, automation setup, and backend systems that were eating her time without requiring her specific expertise. When she started building her second large-scale course, her Doer handled the entire implementation: uploading content, building the onboarding process, and setting up the automated delivery. The moment a customer clicked buy and everything ran without Layne doing anything further was, in her words, one of the best feelings she has experienced in the business.
Behind the scenes, Layne found her Doer was self-directed in a way she had not expected. When specific tasks were not assigned, her Doer would identify gaps and create SOPs or improvements on her own initiative. Layne also developed her own approach to the working relationship, using Loom videos to provide clear overviews of exactly what she needed and when, which she says consistently produced her Doer’s best work. The Doneverse coaching resources and systems gave Layne a framework for where she wanted to take the business, and after nine months she describes knowing clearly what her Q1 and Q2 goals are for the first time, rather than saying yes to every inbound project just to figure out what she actually wanted to build.
Over nine months working with Doneverse, Layne’s monthly revenue grew from $10,000 to close to $30,000, with two courses launched and a third model in development built around recurring income rather than constant client delivery. She is targeting her first $50K month in the coming year. The shift she describes most plainly is moving from being on demand for 15 or more clients at all hours to having a business with automated systems that run without her. She says the hamster wheel season is coming to a close, and for the first time she can see the road ahead clearly enough to plan for it.
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See how their businesses (and lives) changed when a Doer took over the work.
