Before partnering with Doneverse, Hovig was running an independent coffee shop in reactive mode. As Managing Director, he was routinely picking up tasks that needed to be done but did not require him specifically: social media, video editing, photo editing, Canva artwork, data entry, putting together spreadsheets. These were the tasks filling his diary while the higher-value decisions about marketing strategy, cost management, and business growth sat unaddressed. He had tried delegating to baristas during quieter moments in the shop, but roles blurred, priorities conflicted, and the moment the shop got busy the behind-the-scenes work got dropped entirely. He had also worked through time management frameworks with himself and his managers, which helped with organisation but did not solve the core problem: there were simply not enough hours, and he was the limiting factor. The breaking point was noticing how far work had crept into his personal life. Editing video at dinner. Posting stories while his partner watched a film. That was when he decided something had to change.
Everything shifted when the Doer took over social media and artwork.
The first task, restructuring the social media calendar from the ground up, was something Hovig had wanted to do properly for a long time but had no appetite for sitting down and doing himself. Within the first few months, the quality of marketing materials across the board moved to a level he could not have reached on his own. Menus were redesigned with psychology-informed layout decisions, down to the paper stock, color choices, and language used to drive upselling and cross-selling. Seasonal drink menus were templated so they would never need to be started from scratch again. Window vinyls were designed, sent to the printer, and received an immediate positive response when they went up. By month four, recurring tasks were fully bedded in. Hovig would give a brief instruction and get it back done, saving two hours at a time that he could redirect toward strategy.
Behind the scenes, something broader happened: the Doer became a shared resource across the whole management team. Hovig’s store managers, who had previously been pulled into behind-the-scenes tasks, started delegating directly to the Doer as well. That freed them to focus on running the floor, training staff, and looking after customers. Hovig credits this shift with a measurable improvement in training quality and service standards, because his managers could finally do what they were hired to do. The Doneverse onboarding documents, which Hovig found structured and thorough, gave the Doer a strong enough understanding of the brand’s identity and vision that she could produce work aligned to it without needing to be physically present in the shop.
In a difficult year for hospitality, Hovig’s average transaction value increased by 15-20%.
That is two to three times the industry standard improvement, achieved through menu redesigns and upselling work done by his Doer. At the same time, Hovig reclaimed four hours per day, time that now goes toward decisions that generate revenue rather than tasks that consume it. His managers have more capacity, and the quality of in-store training and service has risen because they are no longer splitting their attention between the floor and the work behind the scenes. Hovig describes the business as now headed in the direction it was always supposed to go: one that works for the people running it, not the other way around.
If you’re ready to outsource your marketing to a trained specialist (but have no time to find, train, or hire them!)… We can have a new marketing doer take marketing of your plate in the next 14 days. Click the button below to start with your free ‘90 Day Growth Blueprint’ and see exactly how we can
See how their businesses (and lives) changed when a Doer took over the work.
