Before partnering with Doneverse, Chloe was co-managing a short-term rental portfolio of around 40 properties and starting every day by working out which fires to put out and which projects on her list would get pushed back again. Guest messaging broke her focus throughout the day. Social media had not been touched in two years. Invoicing and expense management were piling up. She had tried a previous VA hired directly, but things kept slipping through the cracks and the fit was not right. She had also tried the version most founders default to: starting earlier, finishing later, skipping lunch. Neither worked, and she reached a point where the decision was either figure out how to grow sustainably or wind the business down entirely.
Everything shifted within the first two weeks of her Doer, Kimberly, coming on board.
One of the first things Chloe delegated was a 90-day social media plan, and when Kimberly delivered it, Chloe’s immediate reaction was that it was better than anything she would have come up with herself. From there, tasks that had been sitting untouched for months started moving. Kimberly worked through the backlog quickly enough that Chloe had to keep pulling things off her to-do list and handing them over just to keep up with the pace. Instagram went from two years of inactivity to an active, growing presence with enough engagement that Chloe now meets with Kimberly monthly to review analytics and plan how to use the channel strategically.
Behind the scenes, the Doneverse onboarding structure gave Chloe and Kimberly a clear framework to work from, which mattered particularly because short-term rental management sits in a niche that does not map neatly to standard marketing playbooks. Chloe used Basecamp to keep tasks and updates organised, and the coaching access available through Doneverse gave her a place to work through the wider question of how to grow as a leader now that execution was being handled. Her Saturday strategy sessions with her business partner shifted noticeably: instead of problem-solving what needed to get done, they were able to start planning where the business was going next.
Within roughly three months of starting with Doneverse, Chloe’s business had relaunched its social media presence, cleared a backlog of financial admin that had been sitting unattended, and shifted her own working pattern from constant doing to reviewing and refining. She describes her stress level as noticeably lower and her Saturday planning sessions with her business partner as genuinely strategic for the first time. She had also booked a week’s vacation, knowing that operations would continue without her being present, which she describes as one of the clearest signs the decision was right. No revenue figures were stated, as the business is actively building the foundation for a shift to direct bookings, but the groundwork being laid is directly tied to that next stage.
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See how their businesses (and lives) changed when a Doer took over the work.
